As the quantity of valuable marketing data grows, so does the amount of untapped insight that can be extracted! As marketers, we want to use these insights as a “secret weapon” to better understand and engage with our customers and ultimately drive revenue. eSage Group’s Duane Bedard will lead a panel discussion with Brian Kao of AEG Worldwide, Christopher Bridges of ValueClick, and Raj Babu of Universal Music Group.
Duane is founder and president of eSage Group. He formed the company in 1998 with a passion for delivering agile solutions to the business problems that many organizations face. eSage Group focuses exclusively on helping organizations from Fortune 100s to startups leverage the data assets they have to create incredible customer connections, increasing engagement, satisfaction and sales. eSage Group focuses on simple, quick approaches to help sales and marketing teams garner insights from all their data, from simple spreadsheet sources to complex, distributed databases, social media sites and unstructured “big data”. With an international team of data analytics and data science experts, eSage Group can deliver, fast, cost effective results that drive change and give organizations a competitive edge. Duane has an undergraduate degree in Aeronautical Engineering from Cal Poly, San Luis Obispo. Later he earned a Master’s degree in Software Engineering from Seattle University.
Brian Kao is Director of Analytics for AEG. AEG is the lead world’s largest owner of sports teams and sports events, the owner of the world’s most profitable sports and entertainment venues, and the world’s second largest presenter of live music and entertainment events. Prior to AEG, Brian was Director of Business Analytics at AT&T Interactive. He has also worked at Yahoo! and Shopzilla. He is currently leading the effort to leverage Big Data Analytics for AEG’s AXS brand. Big Data initiatives include enhanced customer segmentation, re-marketing products, and a client facing Analytics portal. Brian received his Bachelor of Arts in Economics from UCLA and his MBA from USC.
Christopher Bridges is Director of Analytics and Business Intelligence at ValueClick. ValueClick is an online advertising, affiliate marketing, and owned/operated web properties company. ValueClick provides online advertising campaigns and programs for advertisers and advertising agency customers, as well as a multitude of worldwide consumer facing content, web shopping and mobile digital properties. Prior to ValueClick, Christopher was Senior Director of Analytics and Business Intelligence at Grindr, Director of Analytics at Outlook, and Director of Engineering at MySpace/Fox Interactive Media. During his earlier career, Christopher was a BI and statistical process control engineer, and Senior Engineering Manager at Intel working on semiconductor information systems and web BI. He is currently focused on monetization, content optimization, SEM, marketing strategy, web and mobile initiatives. He started the LA Mobile Analytics Meetup which is focused on mobile business intelligence and analytics, and is currently in Google’s Trusted Tester Program. Christopher received his Bachelor of Science in Management Information Systems from the University of Arizona.
Raj Babu is Senior Director of Global Enterprise Application Architecture at Universal Music Group (UMG). UMG Group is the largest American music corporation in the world. UMG also owns Universal Music Publishing Group, which is the second largest music publishing company in the world. Prior to UMG, Raj was Business Intelligence/Data Warehousing Manager at 20th Century Fox. He has also worked at Microstrategy. Raj is focused on cross-channel analytics for UMG’s globally. He received his Bachelor in Engineering at University of Madras.